Episode 5:

Personalizing Customer Success in the Automotive Industry: Carvolution’s Approach

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Summary

 

In this episode of the CX Coffee Chat, Tim, Global Business Director at Concentrix, sits down with Jonas Hager, Head of Sales and Customer Success at Carvolution. Jonas shares his journey from studying business administration and working in UX design consultancy to leading sales and customer success at Carvolution, a Swiss startup offering car subscriptions.

Jonas discusses the shift from theoretical consultancy work to hands-on product management, emphasizing the importance of customer experience in a competitive market. He highlights Carvolution’s approach to managing growth, from manual processes to sophisticated tech solutions, and leveraging AI for improved customer interactions.

The conversation covers the role of personal interactions in a digital-first sales approach, the significance of continuous customer relationship management, and strategies for ensuring customer satisfaction. Jonas reflects on Carvolution’s evolution, offering insights into balancing big-picture goals with detailed execution and celebrating team progress.

Tune in for the full story and insights into the future of car subscriptions and customer experience management.

MAIN TAKEAWAYS:

  • Price perception is the first thing that attracts customers, but a positive customer experience is crucial for retention.
  • Managing a wide range of tasks in a startup can be challenging but also interesting.
  • Prioritizing the right tech tools and processes is essential for efficient operations.
  • AI can be used to capture qualitative data and improve customer interactions.
  • Carvolution’s founding story is based on solving a personal need for a car subscription service.
  • Building and maintaining continuous customer relationships is a key focus for Carvolution’s growth.

Chapters:

Jonas Hager interview Carvolution
  • 00:00 Introduction and Background
  • 03:47 The Importance of Price Perception and Customer Experience
  • 07:30 Prioritizing the Right Tech Tools and Processes
  • 10:42 Utilizing AI to Capture Qualitative Data
  • 13:38 Personal Consultation in the Car Subscription Industry
  • 18:01 Building Continuous Customer Relationships

Check out the rest of the episodes!

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